A rebrand can be a hugely beneficial tool but should be used sparingly. There are four main scenarios that may prompt need for a rebrand. Outside of those scenarios, your strategy deployment or marketing campaigns may need a refresh but your brand doesn’t need to be redone.

Across every industry and every product line, the challenge of positioning your brand in an information-rich and time-poor society pervades every design and marketing strategy. There are five key strategies for standing out.

Uncover what you love, what you’re good at, what you can be paid for, and what the world needs from you. Infusing ikigai into your business is a journey, not a single exercise; but it’s a journey with a huge reward at the end.

Human-centered branding is an unparalleled strategy to build irrevocable trust and understanding with your customers, but it has to be done authentically. Check your brand’s humanity against four qualifiers and then follow three steps to instilling more humanity into brand.

Knowing what you should invest in to build your business is critical to seeing either brand growth or brand death. Discover the five core benefits of a strong brand strategy and design to determine if you’re ready to make the leap into growth.

Take inventory of these four common brand strategy and deployment mistakes and find out if you’re making any of them. There are two factors that determine whether your brand strategy will get the results you want: the strategy itself and the way you carry it out.

Good branding should help you navigate how using FOCUS (Follow One Course Until Success) can help create alignment in your overall brand strategy and in how you work within the business each day. Focus helps you to create a well-defined brand, create more appeal for your audience, and gives you more control over what matters.

Not all websites are made equal, but good websites share a few aspects in common. From informational footers to eye-catching imagery and a heart-centered About page, we outline the top eight elements you could be missing your website and why you should add them right away.

Well-written copy is the glue to your website. Without the glue, good design and the best intentions will fall flat. Stop underestimating the power of copywriting and give customers a test drive of your business with value-backed information to increase their knowledge and position yourself as the expert.

We’ve talked a bit about why we recommend Squarespace over Wix but the mix of website building platforms has expanded greatly. With options like WebFlow, Weebly, Wix, Shopify, Squarespace, and the old standard of WordPress, it’s easy to get bogged down with all the choices. We’re here to make it easy for you. Pick Squarespace.

One of the biggest mistakes we see after a company or entrepreneur goes through a visual identity design process or rebrand is that they don’t effectively deploy their new identity onto various print and digital materials. Make sure you have a good logo, and then utilize it everywhere you can. Keep reading to see the five oft-forgotten places to add your logo.

A website is one of, if not the most powerful tool you have at your disposal to grow an audience and gain customers. Letting your site be piecemealed together is one of the most dangerous mistakes you can make in the digital age. There are five core benefits to having a professionally designed website and that investment will pay for itself in the long term.