Using Squarespace for Professionally Designed Websites

We’ve talked a bit about why we recommend Squarespace over Wix, but the mix of website-building platforms has expanded greatly. With options like WebFlow, Weebly, Wix, Shopify, Squarespace, and the old standard of WordPress, it’s easy to get bogged down with all the choices.

Over five years ago, we made the choice to work with the Squarespace platform almost exclusively for our solopreneurs and small shop clients. While many people have heard about Squarespace or perhaps even used it once or twice, there are a lot of benefits that are often overlooked, and the team at Squarespace HQ is constantly rolling out new services and functionality to serve business owners.

Let’s break down some of the key benefits.

Squarespace has built-in SEO and additional optimization tools.

SEO (search-engine-optimization) is the long-held mythical assumption of rankings in the digital world. Basically, it’s what scoots you closer to the top of the search results when a potential client Googles (or Bings or Yahoos) the services or products you offer. We know there are very few times you ever click past the first couple of pages of search results. What makes you think anyone else does? That’s where SEO comes in.

SEO can be complicated and messy, but Squarespace automatically generates and links a proper sitemap and prioritizes your site’s metadata for indexing. It tags your links and images. It cleans up your HTML and optimizes your site for mobile browsing (which gives you a higher priority in a Google search). It automatically generates RSS feeds, and we could go on and on.

The point is this: you don’t have to worry about anything listed above because Squarespace does it all for you. Beyond its built-in functionality, Squarespace offers a comprehensive set of editing tools and strategies that make its efforts even better when combined with yours or your professional design studio’s.

Squarespace provides access to comprehensive analytics that are actually easy to understand.

Buzz buzz. Hear that? It’s the sound of more buzzwords like Google Analytics pressuring you to understand your User Flow and Multi-touch attribute. Don’t get us wrong, we love data! However, we believe you should be able to easily glance at, understand, and act on comprehensive website analytics to optimize your digital presence and marketing efforts.

Have you ever wondered how people find your site? Have you wondered which of your posts are most popular and which ones no one reads? Knowing your site's who, What, When, Where, and why is essential to identifying and taking advantage of growth opportunities.

Who

Who is visiting your site? Are you attracting your target demographic?

What

What pages and posts are they looking at? What pages do they ignore?

When

When is your website most visited? When should you post that blog or send that email?

Where

Where are your visitors coming from? Your Instagram bio, or Google?

Why

Why are people visiting your website? What search terms brought them to your site?

Squarespace makes all of this information easy to review and track with clean charts and tables that can be easily sorted by date range so you can track the efforts of your content marketing or that recent influencer campaign on social media.

Squarespace makes beautiful design possible with half the DIY effort and all the customization of a custom site.

Building a website can be difficult, especially if you have no knowledge of coding or design. Squarespace is the ultimate platform for serving DIYers and professional development studios like us. If you’re on the fence about investing in professional design, you can still build a beautiful site for that launch you have on Monday.

Squarespace allows its users to create beautiful websites through its expertly curated collection of templates. Once your content is loaded in, use the intuitive Design menu to edit section colors and fonts to match your identity guidelines. Resizing headers, footers, and sidebars, uploading pictures and logos, and changing fonts and colors are all easy with Squarespace.

Squarespace has extensive eCommerce functionality for digital and physical product collections.

Whether you sell services, digital products, or products, Squarespace has you covered. Squarespace’s online store system is an all-in-one platform that includes easy merchandise organization, sales insights, flexible payment options, and advanced security. It provides a user-friendly shopping experience for your clients so you can grow your customer base and increase your sales.

Need customer accounts? Taken care of. Need gift cards? Built-in. Need extensive product variations? Set it all up easily. Squarespace eCommerce keeps everything together so you spend less time organizing your online store and juggling payments and more time on improving your product or service.

Squarespace makes editing and content marketing easy.

The ease of a word doc can’t be challenged. Now imagine that your homepage is a word doc, just click to edit, begin typing and click to save — all in real-time and while viewing exactly what those changes will look like on your live site. Unlike hitting publish and refreshing another tab to see how those changes look, you can edit and adjust design and content elements in-line.

Plus, with blog collections, you can write, publish, backdate, and schedule posts with various tags and categories to increase your content marketing platform. Need to share to social media? Just enable that function before hitting publish and watch your blog post hit your connected accounts.

We believe, without a doubt, that Squarespace is the most user-friendly and comprehensive platform out there and that it is ideal for comprehensive customization and daily management.

Ready to build your site?

Book a call with our team to discuss our process for designing and developing your new Squarespace website.