Your logo is a key element of your overarching visual identity. Whether you’re starting a new company or redesigning or refreshing an old logo, there are five keys to designing a logo that resonates with your audience. If you follow the five keys, you’ll end up with a timeless identity that people will remember for years to come.

When considering a switch from Wix to Squarespace, you need to weigh the pros and cons of each platform. In the realm of DIY website builders, Squarespace takes the cake for countless reasons. Plus, when you’re ready to hand off to an experienced Squarespace developer, it only gets better from there.

The Color Wheel is no mystery. It’s a tool to use when working with when determining colors and their relationship to different meanings. The Treadaway team breaks down nine different core color personalities and palettes we see in modern branding and their implications on customer response.

The downfalls of DIY design, the shortcomings of a logo design on its own, and the importance of education in working with professional designers — the question isn’t how much of an investment it will be, the question is how much does it cost not to have professional design.

Brand messaging is one of the most overlooked elements of brand-building. Yet, when your logo will fail, it is your brand messaging that will save you. Learn the five core questions to ask about your brand story and what you need to get starting on your brand messaging today.

A cornerstone of good branding is outlasting consistency in a saturated marketplace. In this article, the Treadaway team debunks the top four misconceptions in branding and brand building to help business owners identify when, and how, is the right time to begin investing in branding.