A brand marketing funnel is used to diagnose where consumers are with your brand as far as awareness, perhaps on the brink of engaging, or those that have purchased from your brand and would refer you. Any good brand strategy will monitor how people engage with your brand and identify opportunities.

The Seven Ps of Marketing are elements making up a brand's marketing mix and are essential for deploying your brand strategy. This mix outlines your competitive advantage in a world of ever-changing products, markets, customers, and needs. Effective implementation of the seven Ps can significantly increase your business's sales and overall brand awareness.

Social media can be a pervasive and positive force. The secret to growing your brand on social media is simple: consistency. Optimizing your profile per platform, developing a strong social media strategy, and paying attention to audience engagement is all you need to build brand equity and a community of loyal followers.

Well-written copy is the glue to your website. Without the glue, good design and the best intentions will fall flat. Stop underestimating the power of copywriting and give customers a test drive of your business with value-backed information to increase their knowledge and position yourself as the expert.