Forgotten Places to Deploy Your Visual Identity

One of the biggest mistakes we see after a company undergoes a visual identity design process or rebrand is that it doesn’t effectively deploy its new identity across all of its print and digital materials. Instead, it continues to use materials that have a vestige of its old logo.

There are many obvious places to put your new logo, like letterhead, website design, business cards, and social media profile graphics. But depending on your industry and current marketing efforts, there are many not-so-obvious and oft-forgotten places to use your new logo.

Welcome Packets

If you work in the service industry, Welcome Packets are essential. Whether you provide them digitally or in print format, Welcome Packets give you the opportunity to tell your client more about you and your brand; provide timelines, summaries, and descriptions of project packages; and give your client a good feel of how you do business before the real business even starts.

Using your logo on these materials (print or digital) will ensure every part of your business and workflow is cohesive and branded. If your brand is solid, your clients will feel more confident investing in your services!

Thank You Cards

Your logo can (and should) be used at every stage of every project, from Welcome Packets to Thank You cards. If you've already provided your client or customer with a branded Welcome Packet and you've finished the project, now it's time to ensure your client is sent off with warm, fuzzy feelings about you and your brand so they either become a returning customer or spread the word about your services as a brand evangelist.

One way to encourage valuable word-of-mouth marketing is by sending thoughtful, branded Thank You cards. Once a transaction is complete, most customers assume the communication with their vendor or consultant is over. Disrupt their assumptions with a handwritten note! If you’re in the eCommerce space, consider including a printed Thank You card in each shipping box.

Sending a branded Thank You card of any kind adds a personal and professional touch to key phases of a transaction. Plus, it ensures your customers that you see them as individuals, not just as metrics.

Website Footer

How often do you scroll to the bottom of a webpage to find the "About Us" or "FAQ" page? We do, and we do it almost every time we visit a new site! Not all the links on a website are provided in the header or navigation bar (which is a good thing because no one likes clutter!), so we scroll down to see the remaining bits of content in an informational footer. You shouldn’t miss this opportunity to reinforce your brand! Always include your logo in the footer.

Having your logo in more than one spot makes your brand visuals and naming even more memorable. The more often your customers see your logo and read your brand name, the more likely they are to remember it. Your footer is just as important as your header. Don’t leave it out in the cold.

Internal Documents

Most of the time, after a rebrand, the first place you update your new visual identity is everything public- and customer-facing. We recommend starting internally first. Get all your SOPs, invoicing, documentation, and internal wikis updated to include your new brand elements.

These elements provide a deeper level of professionalism and internal to external brand integration. The best place to build your raving fans with your brand is with your employees first.

Packing Tape

Do you mail out your products? What about Welcome Packages? Client referral gifts? If you send any of the above via old-school snail mail, branded packing tape is a wonderful way to go the extra mile.

Custom packing tape adds that perfect, professional touch to the package and helps your client remember your brand. Don’t send packages very often? Consider buying a branded rubber self-inking stamp for return address labels on letters and personal notes.

When you’re running a business, every single detail matters.

Cohesive branding is one of the most powerful tools for gaining and retaining clients. Make sure you have a good logo and utilize it everywhere you can. If you're well-branded and add personal touches throughout the project process, you'll make a strong impact on your clients.