Uncover what you love, what you’re good at, what you can be paid for, and what the world needs from you. Infusing ikigai into your business is a journey, not a single exercise; but it’s a journey with a huge reward at the end.

Good branding should help you navigate how using FOCUS (Follow One Course Until Success) can help create alignment in your overall brand strategy and in how you work within the business each day. Focus helps you to create a well-defined brand, create more appeal for your audience, and gives you more control over what matters.

A cornerstone of good branding is outlasting consistency in a saturated marketplace. In this article, the Treadaway team debunks the top four misconceptions in branding and brand building to help business owners identify when, and how, is the right time to begin investing in branding.