Why You Should Switch from Wix to Squarespace

In the realm of DIY platforms, we see Wix and Squarespace battle it out for ease of use, drag-and-drop functionality, and built-in affiliate connections. But when you’re building a business, your site needs to reflect the quality of your service and product.

When choosing between Wix and Squarespace to launch your business, you need to be thoughtful about what platform you build on, not only for the immediate need but also for the future potential of your site.

Founded in 2003, Squarespace was one of the premier website builders of its kind, and they are still leading the way, even today.

Choice of Templates

Templates are a great starting point, but you want your site to stand out in design and uniqueness. Wix has over five hundred templates. It’s easy to let the sheer number of options draw you to Wix; however, quantity is not always better. Squarespace may only have a few templates, but every single one of them is designed to be customized, not just filled in.

Each one is made by a professional designer on the Squarespace team, with the user experience and user interface designed to set it and go. Having a well-curated selection of templates also takes away some of the anxiety that comes with trying to select which one is best. Starting shouldn’t be the hardest step.

When it comes time to grow, Squarespace allows you to change your template at any time without losing any of your content. With Wix, once you pick a template, you’re stuck. You’d have to redo your entire website if you wanted to change your template.

Built-in Mobile and Tablet Optimization

Your site has to be perfect on desktop and ideal for use on mobile and tablet views to ensure your audience can engage with you quickly and easily from any device. Your site shouldn’t just be mobile-friendly, but it should be optimized for mobile so all elements of your content, from a blog post to a menu, are suited for mobile experiences. Squarespace has a built-in viewer for mobile sizing so you can adjust the visual experience to your heart’s desire — or hire a professional to optimize the mobile experience with additional development.

While Wix does provide a mobile editor, it does not provide mobile-responsive templates. Squarespace automatically optimizes your site for mobile devices even if you didn’t want to dive into mobile optimization.

Built-In SEO

Perhaps one of the most useful Squarespace features for business owners and professional bloggers is the built-in SEO with the options for further post-by-post and page-by-page optimization. Their built-in SEO includes an “automatically generated built-in sitemap that helps Google crawl, understand, and ultimately, rank a website.” It also includes built-in header tags (H1 and H2) that help Google to understand what is on your page.

Squarespace also significantly reduces the dip in search rankings when switching your website from another hosting service. And importing content from another website is a one-step process. So easy!

Integrations

Squarespace integrates with Google Analytics, Adobe TypeKit, Google Fonts, MailChimp, Acuity, Zola, Open Table, and many more. Plus, It’s easy to connect these and your social media accounts into blocks and buttons with little effort and no third-party plugins.

With Wix (and WordPress), you need to add third-party widgets for quite a few of these programs, which can be confusing, inconvenient, and unreliable.

Squarespace’s eCommerce, Membership Spaces, Email Campaigns, Integration Blocks, and more are all native to the Squarespace editor menu, meaning you aren’t relying on third parties to produce and maintain the exact element you’re looking for to build out your site.

Customization

Earlier, we said the beauty of Squarespace lies in the beautiful, curated collection of templates. You might be worried that your website might look like just a template because so many people use the same templates.

Not only does each template allow for an incredible amount of customization options for the on-page experience, but they also have the option for complete CSS, HTML, and Javascript customization. Fair warning, if you’re not a developer, we recommend staying far away from these customizations and hiring a professional instead.

Whether you want to change a few little things, specific elements on a single page, or entire site-wide visual settings, Squarespace gives you complete and total control over the look and feel of each nook and cranny in your site.

Ready to make the switch?

Contact our team for a website audit of your current site and helpful suggestions on how to transfer to Squarespace!