The downfalls of DIY design, the shortcomings of a logo design on its own, and the importance of education in working with professional designers — the question isn’t how much of an investment it will be, the question is how much does it cost not to have professional design.

Brand messaging is one of the most overlooked elements of brand-building. Yet, when your logo will fail, it is your brand messaging that will save you. Learn the five core questions to ask about your brand story and what you need to get starting on your brand messaging today.

A cornerstone of good branding is outlasting consistency in a saturated marketplace. In this article, the Treadaway team debunks the top four misconceptions in branding and brand building to help business owners identify when, and how, is the right time to begin investing in branding.