For accomplished tech executive Peter Brussard, our work revolved around clarifying and articulating a personal brand that honored his roots and explained his leadership philosophy. Starting from zero, we worked with Peter to create definition around his personal brand strategy, from his primary story to a professional biography to content pillars.

Once the foundational strategy was in place, we created a visual identity and logo distinctive and separate from Peter’s corporate positions to help uniquely identify his work as a keynote speaker and thought leader. Then we partnered with Peter’s photographer to art direct a lifestyle brand photography session to support his new personal brand.

With new assets and narrative ready to launch, we designed a comprehensive one-page website to bring everything together in a public-facing hub.