Natalie Krall, the name and vision behind Natalie Krall Makeup, came to Treadaway to build a refined visual identity and brand strategy that would reflect the high-caliber service and education Natalie was already providing to her clients.

Through our Strategic Brand Framework™, we helped NKM outline a five-week client experience program to help smooth out her booking funnel and provide unexpected elements in the brand experience designed to delight her clients.

For her new visual identity, we opted for a professional, sophisticated, friendly, and confident aesthetic. With the market saturated by inexperienced hobbyists, we designed materials in a way that matched NKM’s advanced artistic training.

The NKM visual identity would need to appeal to both her private clients and her commercial work with creative and art directors working with models for print and video advertisements.