Your Guide to The One-Page-Website

Getting started online has never been easier with the variety of templates and drag and drop builders that exist for you to choose from. A one-page website is a perfect place to get started so you can provide just the right amount of information for your audience to understand who you are and then make a decision based on it.

For businesses, a one-page website could be the simplified digital presence you’ve been craving — a landing page to direct referrals and interested parties.

For individuals, a one-page website could be the start of building your personal brand or thought-leadership or even lead to that next promotion.

Whatever your interest and need, let’s get into the benefits of a one-page website.

It might be a better mobile experience.

The one-page website is easy to navigate (and control) on any device. Multiple-page websites take more time, effort, and strategy to optimize for a good user experience on mobile. In the first quarter of 2021, mobile devices generated 54.8 percent of global website traffic (Statista).

By catering to this digital experience, you can create an incredible landing page that answers key questions, provides a call to action, and looks and feels great without guiding your user through countless pages to find what they are looking for. Plus, in the age of social media, people are used to scrolling down to find more information rather than clicking through links.

You can keep your design and content simple.

Having less real estate and fewer options on the page make it so you can keep your website straightforward and direct your audience exactly where you want them to go.

With a one-page website, you can put the most important information in the most accessible areas without potentially confusing or losing your audience as they navigate through your site. Remember, less is more. By removing extra buttons, links, images, and superfluous information, you can boost user engagement and conversion rates.

It strategically influences action.

By having a clearly defined layout on your one-page website, you can make your call-to-action easier to find, and harder to ignore.

Featuring one product? Great, send them straight to check out! Trying to get a speaking gig? Great, have a single contact form at the bottom of your site! Looking to get hired? Integrate a quote request or link to your LinkedIn at various points throughout your site!

Your user is given only the relevant, timely information to speed up their thinking time before action.

Your photos have more impact.

By limiting excess visual noise, your photos or graphics have much higher visual appeal and impact because the user can’t be distracted by anything else. By strategically placing headshots or portfolio pieces or product imagery, you create a look and feel for your brand that shows rather than tells — because, honestly, who wants to look at a bunch of text anymore.

Tip: Naming your photos with proper and relevant keywords (without keyword dumping) before loading into your website can improve your Google search ranking. 

The one-page website is more affordable and easier to maintain.

Instead of scoping out and building a full-scale site when you’re just getting started or simply trying to find a job and position yourself well in the thought-leadership space, you can save money and time. A one-page website is more affordable to build and maintain if you’re contracting with a design firm.

The best part about your one-page site, however, is how easy it will be to maintain and update. A comprehensive site might look impressive until you see how out-of-date the content on some pages is! You need to know very little about web design and user experience to keep your site updated once it is live.

Looking to see a few of these in action?

We’ve created one for a leading education research communication and design firm and also for a software executive looking to build a personal brand.

Virtually any person or business, young or old, new or established, can use this format to boost engagement and conversions while passively building authority. It’s affordable, aesthetically appealing, and easy to manage.

If you’re ready to build yours, reach out to our team to get started.