Design Challenge
Freelance Digital Designer Application
The Challenge
You will design the campaign assets for a conceptual savory snack brand called ‘Crisps.’
The design brief below provides the logo, visual identity guide, packaging mockups, and requirements. You must use your best judgment on copy inclusions from the provided brief for content best suited to each design deliverable. Each deliverable should be similar in look, feel, and composition but adapted best for each destination. We encourage you to spend 90 minutes or less on this project.
Prepare the following deliverables exclusively in Figma. Designers must provide a view-access link to a Figma file to be considered.
Instagram Post
Instagram Story
Email Newsletter Announcement
Website Hero Design
Those who complete the design challenge will receive a $75 Amazon Gift Card.
Crisps Design Challenge Brief
Brand Overview
Crisps is not just another chip brand; it's a flavor-filled experience designed by snack lovers. Their philosophy is simple: to provide the crunchiest, most flavorful experience in every bite while keeping it as healthy as possible. Crisps is all about fun, vibrancy, and, most importantly, taste that packs a punch. They’re here to shake up the snack aisle with our bold flavors and even bolder designs.
Project Overview
Crisps is re-launching its fan-favorite flavor to reimagine the colors and imagery that make ‘delicious’ and ‘must-have’ be in the same sentence. The design promoting this new flavor should be hard to ignore and be scroll-stopping. It should also have a strong appetite appeal. Designs should maintain the brand essence and appeal to Crisp’s core audience.
Audience Overview
Crisps lovers are a diverse bunch with one thing in common: an insatiable love for snacking at all hours of the day. They're young, or young at heart, and deeply loyal to companies with healthy missions and bold colors. Your design needs to mimic their goal to shout from the shelves, capturing their imagination and taste buds. They are big social media users and love an opportunity to share neat ideas and fun designs.
Design Requirements
Beyond the requirements above and below, the world is your oyster—or rather, your potato field. Get creative with the provided visual identity guides, and don’t be afraid to break the mold.
Submissions and Judging Criteria
Judging Criteria
With this challenge, you’re provided a comprehensive identity to design with, so we want to see your creativity and graphic design skills shine. This is not a branding project, but you are welcome to apply the core identity elements in creative ways outside of the guidelines. Design is inherently subjective, but we’ll be looking at five critical factors to determine a winner of the challenge:
Creativity and Originality
Commercial Appeal and Shelf Shout
Alignment with Crisps Brand Identity
Campaign Consistency
Attention to Detail
Submit Your Design
When you feel like you’ve met all the specifications for your design and shown the best of your capability within the allotted time, email your Figma link to Catherine at catherine@treadaway.co. Please include a brief description of your design choices and how they reflect the Crisps brand philosophy. This description does not need to formal. Keep it casual and use it as a chance to walk me through your thinking.
Designs must be submitted no later than 5 PM CT on Monday, July 15th.